What is the query core?

The semantic core of queries is a selection of words and phrases that are most likely to be queries of the site's thematic audience. Includes keywords both separately and in clarifying combinations.

The compilation of the query core is a marketing study of the subject of the client and his competitors in order to determine:

• in what terms (keywords) search engine users refer to this topic;
• what exactly they are interested in;
• which of the information they are interested in is particularly important to them.